Kharis

About the Brand: Kharis is a faith-based clothing and accessories brand based in Toronto, Ontario, aimed at helping believers share their faith boldly. Kharis is a dealer in all kinds of comfort clothes, keeping you all swagged up, confident and good looking while sharing your faith.

The Challenge: Kharis CEO reached out when they were in the process of rebranding to grow their business financially and increase their reach.  They had a logo but needed a new one that fits the new direction and audience the business aims to reach alongside a powerful visual identity to go with that. 

The Outcome: The goal was to craft a visual identity that represents the brand as unique, but also affordable and within reach. I designed a compelling visual identity(logo, colours, typography and a mini brand guideline), packaging(labels and delivery bags) for the clothing brand. 

The Scope: Rebrand, Visual Identity, Logo redesign.